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footer optimization

Why Many Businesses Waste Their Footer Space

Many websites don't give their footer equal importance as compared to other sections of their website. A copyright notice, a privacy policy link or maybe a “powered by” credit, is usually what's added to it. But here’s the deal: your footer can be one of the most underrated pieces of real estate on your website. Look at it this way: people who scroll all the way down a webpage are usually engaged, curious, and often closer to taking an action. Ignoring this space is a missed opportunity.

What You Should Actually Be Adding in Your Footer

Instead of letting this space go to waste, think about what’s valuable for your visitors and your business goals:

  • Navigation Shortcuts: Add links to the most important pages: Services, About, Pricing, Blogs etc. It helps out users who skipped the header menu.
  • Contact Info: Make it ridiculously easy for people to reach you. Email, phone number, or even a simple “Let’s Talk” button can work wonders.
  • Lead Generators: A newsletter signup or a free resource download or even a “Get a Quote” form can quietly live in the footer without feeling pushy.
  • Trust Signals: Add certifications, security badges or even testimonials. These can reassure visitors right when they’re deciding if you’re credible.
  • Social Proof: Direct links to your social media channels can encourage ongoing engagement and keep your brand top of mind.
  • Mini About Section: A quick, one-liner about your company can remind visitors what you do and why you matter.

The Subtle Power of Design

A cluttered footer is just as bad as an empty one. Balance is the key here: keep it clean and consistent with your site’s overall design. Group similar items, use clear headings, and make sure your CTAs don’t get buried. Treat it as if it were a summary of your brand.

Don't treat your footer like an afterthought. It’s the last impression you leave before a visitor clicks away. Using it wisely, can drive conversions, improve user experience, and even help with SEO by adding structured internal navigation links.

Or you could leave it blank and let us design it for you!