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don't focus on keyword density

Don’t obsess over Keyword Density (focus on this instead)

Here's the thing: SEO isn't about keywords anymore. Hear me out.

So at Ctrl+S Media, we don’t count keywords. Why? Because stuffing your content with exact-match phrases like "best digital agency in Bangalore" over and over doesn’t help rankings anymore. That just isn't the case. Google’s algorithms have evolved. They're smart enough to understand context, synonyms, and natural language. They reward clarity, usefulness, and real intent, not robotic repetition.

So, what do we focus on?

1. Search Intent Over Keyword Stuffing

If someone types "how to get more leads from Instagram" they don’t want to read that exact sentence ten times. They want an answer. Write content that answers the question first. Focusing on keywords can come after that.

2. Topical Relevance & Depth

Google doesn’t rank based on how many times you say the keyword. It looks at whether your page covers the topic completely. Is the focus there on subtopics, FAQs and related terms? This the kind of supporting content that shows Google, we actually know what we’re talking about.

3. Strategic Keyword Placement

Keywords still matter, yes. But placing them in a thoughtful manner which will serve your site, beats repetition.

Make sure to add your primary keywords to these areas:

1. In the URL.

2. In the H1 tag.

3. In the first 100 words.

4. In at least one subheading.

5. Within image alt tags and meta descriptions.

That’s it. No overkill.

4. UX and Readability

If it’s hard to read, no one will. Time on page, bounce rate, and engagement matter just as much as technical SEO. Structure content for actual people first. Use short paragraphs drafted in active voice with clear visual hierarchy and mobile-optimized formatting.

5. Internal Linking

This is something that many websites don't focus on. Internal linking is just as important as external linking is for website.

Pages that are isolated don’t perform. It is important that every blog, service page, or guide be connected to each other in a way that feels natural and helps readers explore deeper. Users love this and so does Google.

The Bottom Line?

Quality SEO isn’t about finding "quick fixes" or pleasing Google's algorithms. It’s about respecting the reader, structuring content for clarity, and using keywords strategically, not obsessively.

So the next time you get a brief that says “make sure this keyword appears 20 times”, ignore it. Focus on relevance and readability, and the rankings will follow suit.

Or, you could let us do it for you! Let's talk!