How Microcopy Can Improve Your Conversions
You can pour hours into designing the perfect layout, run A/B tests, and fine-tune your funnel… but sometimes, it's the tiniest tweak that changes everything. Like what your CTA says.
Let's break it down.
Microcopy Isn't Filler: It Creates Friction
So what's Microcopy?
It's the small text you barely notice, text in form labels, button text, confirmation messages. Text that isn't usually focused upon. But its impact? Massive.
Let's say you're about to click a button that says Submit".
Now compare that to: "Get My Free Quote" or "Start My Trial Now".
These options don’t just tell you what to do, it tells you what you get. That shift alone can increase clarity, reduce hesitation, and build trust, all in under five words.
Why It Works
Because it taps into psychology. Here's how:
- It reduces ambiguity: Users don’t want to guess what happens next. "Submit" is vague. "Download Our Free Guide" is gives the user a lot more clarity.
- Adds incentive: People respond to benefits. "Get My Discount Code" is a reward. "Register" feels like a lot of work.
- Builds momentum: Microcopy like "Just takes 30 seconds" lowers the mental cost of action.
Areas You Can Start Making Tweaks
Here are quick wins to look at right now:
- CTA Buttons: Avoid bland CTAs like "Submit" or "Click Here". Instead, describe the outcome. E.g. "Get My Free Audit" or "Start Building" or "Show Me The Plans".
- Form Labels: E.g. Change "Phone Number" to "Your Best Contact Number". It's a small tweak but adds a friendly tone.
- Confirmation Pages: Swap "Thank you for contacting us" with "You’re all set! We’ll get back to you within 24 hours". This reassures the user with an estimated time frame within which they'll receive a response.
Every word should guide, reassure, or motivate. If it does not create that feeling, rewrite it.
Sometimes, a single line of microcopy is the difference between a bounce or a buy. So, before you decide to revamp your entire website maybe try revamping the buttons.
Or click our revamped button below so we can revamp yours!
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